In September of 2016, First PREMIER Bank/PREMIER Bankcard sponsored the first ever Jacks Bash - one of the biggest parties South Dakota State University has ever seen. Why did we host such a shindig? To celebrate the grand opening of SDSU’s brand new Dana J. Dykhouse Stadium.
Named after First PREMIER Bank CEO, Dana J. Dykhouse, the state-of-the-art stadium seats over 19,000 people - making it the largest largest football stadium in North and South Dakota.
The weekend-long grand opening celebration kicked off with the first home football game against the Drake University Bulldogs. Nearly 23,000 students, fans and PREMIER associates gathered as the party culminated in an incredible concert featuring country music superstar Luke Bryan and special guests Little Big Town and Lee Brice.
Jacks Bash was a tremendously successful celebration for all involved, causing incredible buzz on social media with close to 180 million total impressions on Facebook, Twitter, Instagram and Snapchat.
CLICK HERE to learn more about the PREMIER philanthropic donation that made the Dana J. Dykhouse Stadium possible.
Some of the highlights from Jacks Bash included: