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PREMIER Bankcard Welcomes New Chief Marketing Officer

SIOUX FALLS—Jennifer Murillo has joined PREMIER Bankcard as Chief Marketing Officer (CMO). Before coming to PREMIER Bankcard, Murillo worked as the Chief Marketing Officer at Discover Financial Services headquartered in Riverwoods, IL.

Murillo has decades of award-winning brand, advertising, and communications experience. She began her career at D'Arcy Masius Benton & Bowles (DMB&B) advertising agency. She then worked at Initiative Media, a global agency headquartered in New York, before joining Discover Financial.

While at Discover, Murillo held several leadership roles throughout the organization gaining valuable experience across strategy, partnerships, payments, and advertising. She was a co-architect of their flagship product, the Discover it™ card, and led the company’s renowned cash back loyalty program. She also worked on several campaigns and sponsorships including those with the Big Ten Conference and the National Hockey League (NHL).

Murillo holds both a Bachelor of Science degree and an MBA from Northwestern University. She and her husband have three children – one in high school and two in college. She is currently in the process of relocating her family from Chicago to Sioux Falls and is looking forward to becoming an active member of the community.