Our organizations have established Vision, Views and Values
that guide our daily interactions with each other, our customers
and our communities. These principles help us to stay focused on what makes us PREMIER.
The PREMIER Vision
Our vision is to be the leader of financial institutions in the communities we serve
through employees who are dedicated to PREMIER service, who are proactive, who reflect
a unity of vision and culture, and who are committed to the pursuit of excellence.
The PREMIER Views
- Smile. We are on stage. We are PREMIER.
- Take the initiative to acknowledge every customer, every time.
- Extend a warm welcome, shake hands, introduce yourself, bid a sincere farewell.
- Personally escort and introduce customers to Bank personnel whenever possible.
- Determine customer needs. Be proactive in recommending the Bank's various products and services
- Answer the telephone promptly with a smile in your voice. Every call signals an opportunity.
- Take ownership. If you hear it or see it, it's yours. Take care of it.
- Follow-up. Follow-up. Follow-up.
- Create a positive work environment through teamwork and support.
- Treat co-workers with respect and concern, always coaching, always encouraging.
- Take responsibility for the appearance of the interior and exterior of our buildings. Neatness and cleanliness should not be compromised.
- Handle First PREMIER's assets as if they are your own. Be responsible.
- Create a professional image through personal appearance, language and conduct. We are walking billboards.
- Always speak positively about First PREMIER, in and outside of the workplace. Be an Ambassador.
The PREMIER Values
Our CUSTOMERS are our #1 priority and are treated with fairness, consistency and respect. They are the most important ingredient in our business recipe.
Our GOALS for quality, commitment and teamwork will establish us as the financial organization by which our competitors will be measured.
Our VALUES of trust, integrity and reliability will become the benchmark for excellence in the markets we serve.
Our COMMITMENT is to be truly "PREMIER" in service, products and conduct.
Our EXPECTATIONS for performance which include accuracy, efficiency, timeliness, confidentiality, creativity and professionalism will build sound relationships and provide financial success.
Our EMPLOYEES are our most valuable resource. They strive to create an environment of teamwork and pride that reflects our belief in "Service Second to None."
Our COMMUNITY involvement is vital to our success and is demonstrated through financial commitment and staff participation.
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